This man built India’s first men’s makeup startup by challenging all established orthodox.
Hi, welcome to day 7 of 5000 days 5000 startups and today we are talking about a startup which is actually making Indian men look more stunning and appealing and thus challenging the stigma that men cannot wear makeup.
I am talking about none other than Mr. Rahul Shah. and is men’s makeup startup that is Yaan Men. You see, in India, till date, the entire beauty market, the entire makeup market revolves around products made for women, and not even a single brand has made products made for men. This is primarily because of the belief that Indian men do not wear makeup.
Do not do skin care, do not do hair care, and this entire thing is considered against their masculinity. However, with newer generations coming in and men realizing the importance of skin care and looking good in today’s dating culture, Rahul Shah finally launched his startup, Yarnmen, as the first makeup brand in India, and here’s a very important business lesson that we can learn from him.
As entrepreneurs, it is very important for us to realize what this culture is. But more important to analyze what will be in trend in the future. In Rahul’s case, Rahul realized that the newer generations are actually willing to look good and do not essentially adopt to the stigma of men wearing makeup.
In fact, many YouTubers and actors including Bhuvan Bam and Ayushmann Khurrana have also said the same thing that it is very important for men to do skincare, to look good, to feel good, and this entire thing has no relation absolutely to your masculinity.
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